What are the audit components?
Analysis and implementation of Meta Title
Meta Titles are the page titles seen in a browser’s title bar. The first element scanned by Googe, Meta Titles allow robots to recognize the subject and phrases the page should be indexed for. Implementation of Meta Titles is a crucial step in the site positioning process. Each important URL address should be assigned with an appropriately constructed MetaTitle containing suitable phrases.
Analysis and implementation of Meta Description
Meta Descriptions are the so-called meta-tags found in the source code of a page. Meta Descriptions play an important role for users – they entice to visit the page. What’s important, an accurate page description influences not only user choices, but also Google’s search engine, which meticulously analyses the quality of Meta Descriptions.
H1, H2, Hx HTML tags
H1, H2, H3 headslines are another important element analysed by Google robots. Headlines are important both to users and search engines. Thanks to them, it’s easy to determine the subject of site content. Google uses H1, H2, Hx headlines to attribute phrases to a given subpage and determine if it elaborates on the searched subject.